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What We Do

It all comes down to this; how does your brand, its communication and ultimately the in-store experience, connect with your customer when they make the decision to buy? We believe great retail experiences are the result of meaningful connections at all relevant touch points along the path to purchase. Next Market looks beyond the transaction to build retail brands by focusing on relationship building as a means of creating loyalty. The results leave customers feeling connected, understood, and satisfied. Next Market's ultimate goal is to drive our client's ROI. We accomplish this through the following series of services designed to bring you closer to your customers.

Our Approach:

  • Define your brand, its' unique attributes, real value and the experience it delivers.
  • Assess the in-store experience, comparing it against customer expectations and brand vision.
  • Use customer insights to drive strategic solutions that satisfy real human needs.
  • Design customer centric communications and retail spaces that become a three dimensional expression of your brand.

Available as individual components or as a comprehensive package, our services are programmed to make your clients feel they are at the center of your business.

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Branding

Establish your unique brand essence and what it means to the customer experience you deliver, using our proprietary Brand FingerprintingTM process. The results provide a common language, intended to be shared with stakeholders and used as a guide in all brand.

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Experience Mapping & Assessment

Next Market's EMA service focuses on mapping and assessing six key retail touch points that define the customer experience. The goal is to identify areas for design and practice improvement while prioritizing the experience and service dimensions that are critical to success.

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Customer Insights - Research

Shopper PulseTM is a customizable, web-based research tool that allows you to engage your customers for critical insight into the experience your brand delivers. Available online or POS, the service can be easily programmed to suit a wide range of research formats, including virtual prototyping models.

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Strategic, Integrated Design and Communication Services

Our design services include; Brand Identity, comprehensive In-store and Web-based Communications, Environmental Graphics, Merchandising and Signage Systems. Our strategic design solutions create retail and customer environments that drive shopper engagement, satisfaction and sales.

 

 
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