Gather Insights - Monitor Customer Satisfaction - Drive Innovation

Next Market's Shopper Pulse^TM is a research service designed to engage customers, for insights into the experience your brand delivers. Available for site-based and online research, Shopper Pulse^TM is a powerful and versatile platform, capable of capturing a wide range of detailed information. In-store audits, customer satisfaction levels as well as the value shoppers place on every aspect of the retail experience are captured and tabulated for fact based decision making. The service gathers critical market intelligence, including competitive factors, allowing imediate response to market shifts and changing attitudes. The Shopper Pulse^TM team performs shopper intercepts, as well as shop along research using tablet based technology for imediate reporting. Alternativly surveys can be performed through point of sale kiosks, made accessible online or through email invitations. In addition, the service can be built into your web page as an ongoing customer satisfaction / experience monitoring tool.

Key Service / Capabilities Include:

• Customer Profiling (allows extensive segmentation)
• Survey Research (value and satisfaction scoring)
• Site-based research (shopper intercepts and shop alongs)
• Extensive Real time Reporting
• Communication (conditional auto response and management alerts)
• Contact Capture (targeted, permission based marketing)

Fast, secure and cost effective, Shopper Pulse^TM studies are easily programmed to suit a wide range of business models, capable of reaching a broad audience or a specific client type. Web-based technology gathers and tabulates your data in real time with detailed reports easily accessible, anytime, through our online report writer.

Let us show you how Shopper Pulse^TM can drive practice improvements and innovation in your business.